Reviews are the new referrals. Have you ever heard a small business owner, in the service industry, making the claim,
” I get all my business via referral “
” My work speaks for itself”
Now that everyone relies on the internet before making a decision, customer reviews are an imperative factor as to wether or not someone selects your business over another.
A major problem business owners are faced with is, customers are more likely to write a review after a negative experience rather than after a positive experience.
Reviews shouldn’t be avoided they are something to embrace because they are the future of your business!
How are you managing your reviews?